You’ve come to the right blog if you want to learn more about the Indian digital marketing sector and its potential. I’ll talk about the digital marketing sector, various employment and company options, the pay scale for the sector, and more in this blog.
The generation we live in today is a digital generation. Let’s first study this industry before we can comprehend the breadth of digital marketing in India in 2022. A marketing tactic called “digital marketing” is used to advertise goods and services online. Therefore, it is straightforward to argue that we are advertising our items to people who use the internet. Digital marketing can benefit from many classic marketing ideas.
Marketing has changed over the years dependent on the technology that consumers are using. If you look back in time, you can see that radio advertising and marketing were first created at points when consumers used radio. The proliferation of televisions, one of the most popular devices in the world, followed, enabling businesses to advertise to a huge audience on television. One of the most popular promotional methods for businesses even now is TV advertising. Since the Internet’s growth, more customers have begun using it, ushering in a new era of marketing that was first known as Internet marketing and is now known as Digital Marketing.
Understanding the benefits and how it can last for a while till we obtain a new generation of communication is necessary to comprehend the reach of digital marketing in India.
Use of Digital Marketing Statistics (2022)
59% of people worldwide, according to figures as of October 2020, use the Internet. 4.66 billion Users, to be exact 4.28 of these individuals are only mobile users, while 4.14 use social media often. Less than 1% of the world’s population used the internet in total in 1995. This demonstrates how digital marketing has developed over the past 20 years.
India has the potential to generate up to $100 billion in online e-commerce, according to the most recent Google Report. We have a lot of development potential for our digital sales thanks to our evolving consumer base from different places and demographics.
Top 4 countries for Internet usage
With the advent of Reliance Jio, India has experienced a significant surge in internet users, surpassing the USA in terms of overall users. This provides additional opportunity for digital marketers to reach the target demographic.
What is the Purpose of Digital Marketing for Professionals in India:
As is well known, there are more prospects for professionals in this field as a result of the expansion of the digital marketing sector. The opportunities listed below are available to professionals. One needs both strong technical skills and strong soft skills to begin a career in digital marketing.
Future Potential of a Career in Digital Marketing
The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your digital marketing career.
Options for Junior and Mid-Level Careers
- Digital marketing interns
- Executives in digital marketing
- Link builders
- Social media specialists
- Google Ads specialists
- Email marketers
- Web analysts
- Executives in online reputation management and content marketing
Higher Level Job Titles in Digital Marketing
- Digital marketing strategist
- Social media manager
- Head of digital marketing
- Manager of paid advertising
- Head of digital branding
Digital marketing specialists’ salaries in India:
Professionals in digital marketing make an average salary of Rs. 4,00,000 per year in India. Realistic salaries for digital marketing specialists for trainees and new hires will range from Rs 1,20,000 to Rs 3,000,000. Depending on the candidate’s technical proficiency and skill set, a wage increases as they gain experience in the area may range from 25% to 75% annually. Most of the candidates with 2+ years’ experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum based on company norms.
Experienced professionals who are upgrading skills with digital marketing can expect 20-30% hike by adding the digital marketing skillset & certifications.
There are other specialised job responsibilities in digital marketing in addition to the ones mentioned above. This information demonstrates the excellent potential of digital marketing in India for job seekers.