SEO is not just about keywords and links, it’s much more than that. The true mission of SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not just about getting more search engine traffic but it’s about turning that traffic into recurring visitors and customers.
SEO has a number of subcomponents, the most important are:
Technical SEO – Crawling and indexing
On-Page SEO – Page optimization
Off-Page SEO – Website promotion
Content SEO – Optimizing content